.bg-root{--bg-primary:#2d5bcc;--bg-primary-dark:#1e3f96;--bg-primary-soft:#eaf0ff;--bg-primary-softer:#f4f7ff;--bg-ink:#0b1b3a;--bg-ink-soft:#33415c;--bg-muted:#66748f;--bg-surface:#fff;--bg-canvas:#f6f8fc;--bg-border:#e4e9f2;--bg-border-strong:#cfd8ea;--bg-success:#12a150;--bg-success-soft:#e7f7ee;--bg-warn:#b7791f;--bg-warn-soft:#fdf5e6;--bg-danger:#d13a3a;--bg-danger-soft:#fdecec;--bg-radius:18px;--bg-shadow:0 1px 2px #0b1b3a0a, 0 12px 32px -18px #0b1b3a47;--bg-shadow-lg:0 2px 6px #0b1b3a0d, 0 28px 60px -30px #0b1b3a66;box-sizing:border-box;width:100%;max-width:1180px;color:var(--bg-ink);-webkit-font-smoothing:antialiased;margin:0 auto;font-family:Inter,-apple-system,BlinkMacSystemFont,Segoe UI,Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.5}.bg-root *,.bg-root :before,.bg-root :after{box-sizing:border-box}.bg-root h1,.bg-root h2,.bg-root h3,.bg-root h4,.bg-root p,.bg-root figure{margin:0}.bg-root button{font:inherit;cursor:pointer}@keyframes 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h1{letter-spacing:-.02em;font-size:clamp(26px,4vw,40px);font-weight:800;line-height:1.15}.bg-header p{color:var(--bg-muted);max-width:620px;font-size:16px}.bg-choices{grid-template-columns:repeat(3,minmax(0,1fr));gap:16px;display:grid}.bg-choice{text-align:left;background:var(--bg-surface);border:1.5px solid var(--bg-border);border-radius:var(--bg-radius);box-shadow:var(--bg-shadow);flex-direction:column;gap:10px;padding:22px;transition:transform .18s,box-shadow .18s,border-color .18s;display:flex;position:relative}.bg-choice:hover{border-color:var(--bg-primary);box-shadow:var(--bg-shadow-lg);transform:translateY(-3px)}.bg-choice:focus-visible{outline:3px solid var(--bg-primary);outline-offset:2px}.bg-choice-active{border-color:var(--bg-primary);background:linear-gradient(180deg, var(--bg-primary-softer), #fff 60%)}.bg-choice-icon{background:var(--bg-primary-soft);width:42px;height:42px;color:var(--bg-primary);border-radius:12px;place-items:center;display:grid}.bg-choice-title{letter-spacing:-.01em;font-size:17px;font-weight:700}.bg-choice-desc{color:var(--bg-muted);font-size:14px}.bg-choice-cta{color:var(--bg-primary);margin-top:auto;font-size:13px;font-weight:700}.bg-form-grid{grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:16px;display:grid}.bg-field label{color:var(--bg-ink-soft);margin-bottom:6px;font-size:14px;font-weight:600;display:block}.bg-input-wrap{border:1.5px solid var(--bg-border-strong);background:#fff;border-radius:12px;align-items:center;gap:8px;padding:0 12px;transition:border-color .15s,box-shadow .15s;display:flex}.bg-input-wrap:focus-within{border-color:var(--bg-primary);box-shadow:0 0 0 4px #2d5bcc1f}.bg-input-wrap input,.bg-input-wrap select{min-width:0;color:var(--bg-ink);background:0 0;border:0;outline:0;flex:1;padding:12px 0;font-size:16px;font-weight:600}.bg-input-wrap select{cursor:pointer}.bg-affix{color:var(--bg-muted);flex-shrink:0;font-size:14px;font-weight:700}.bg-input-error{border-color:var(--bg-danger)}.bg-hint{color:var(--bg-muted);margin-top:6px;font-size:12.5px}.bg-error{color:var(--bg-danger);margin-top:6px;font-size:12.5px;font-weight:600}.bg-segmented{background:var(--bg-canvas);border:1px solid var(--bg-border);border-radius:999px;flex-wrap:wrap;gap:4px;padding:4px;display:inline-flex}.bg-segmented button{color:var(--bg-muted);background:0 0;border:0;border-radius:999px;padding:8px 16px;font-size:14px;font-weight:600;transition:background .15s,color .15s}.bg-segmented button[aria-pressed=true]{background:var(--bg-primary);color:#fff;box-shadow:0 6px 14px -8px #2d5bcce6}.bg-btn{border:1.5px solid #0000;border-radius:12px;justify-content:center;align-items:center;gap:8px;padding:13px 22px;font-size:15px;font-weight:700;text-decoration:none;transition:transform .15s,box-shadow .15s,background .15s;display:inline-flex}.bg-btn-primary{background:var(--bg-primary);color:#fff;box-shadow:0 12px 24px -14px #2d5bccf2}.bg-btn-primary:hover{background:var(--bg-primary-dark);transform:translateY(-1px)}.bg-btn-ghost{border-color:var(--bg-border-strong);color:var(--bg-ink-soft);background:#fff}.bg-btn-ghost:hover{border-color:var(--bg-primary);color:var(--bg-primary)}.bg-btn-link{color:var(--bg-primary);text-underline-offset:3px;background:0 0;border:0;padding:0;font-size:14px;font-weight:700;text-decoration:underline}.bg-actions{flex-wrap:wrap;align-items:center;gap:12px;display:flex}.bg-kpi-grid{grid-template-columns:repeat(auto-fit,minmax(190px,1fr));gap:14px;display:grid}.bg-kpi{background:var(--bg-surface);border:1px solid var(--bg-border);box-shadow:var(--bg-shadow);border-radius:16px;flex-direction:column;gap:6px;padding:18px;display:flex}.bg-kpi-label{color:var(--bg-muted);align-items:center;gap:6px;font-size:13px;font-weight:600;display:flex}.bg-kpi-value{letter-spacing:-.025em;font-variant-numeric:tabular-nums;font-size:clamp(24px,3.2vw,32px);font-weight:800;line-height:1.1}.bg-kpi-foot{color:var(--bg-muted);font-size:12.5px}.bg-kpi-accent{background:linear-gradient(160deg, var(--bg-primary) 0%, var(--bg-primary-dark) 100%);color:#fff;border-color:#0000}.bg-kpi-accent .bg-kpi-label,.bg-kpi-accent .bg-kpi-foot{color:#ffffffd1}.bg-funnel{flex-direction:column;gap:10px;display:flex}.bg-funnel-row{grid-template-columns:minmax(0,1fr) auto;align-items:center;gap:14px;display:grid}.bg-funnel-bar-wrap{min-width:0}.bg-funnel-head{justify-content:space-between;align-items:baseline;gap:10px;margin-bottom:6px;font-size:13.5px;display:flex}.bg-funnel-name{color:var(--bg-ink-soft);font-weight:600}.bg-funnel-rate{color:var(--bg-muted);background:var(--bg-canvas);white-space:nowrap;border-radius:999px;padding:2px 8px;font-size:12px;font-weight:700}.bg-funnel-bar{background:var(--bg-canvas);border-radius:10px;height:34px;overflow:hidden}.bg-funnel-fill{background:linear-gradient(90deg, var(--bg-primary), #5b86e5);border-radius:10px;height:100%;transition:width .7s cubic-bezier(.22,.72,.32,1)}.bg-funnel-fill-final{background:linear-gradient(90deg, var(--bg-success), #3ec27a)}.bg-funnel-value{font-variant-numeric:tabular-nums;white-space:nowrap;font-size:18px;font-weight:800}.bg-funnel-drop{color:var(--bg-danger);font-size:12px;font-weight:600}.bg-panels{grid-template-columns:repeat(auto-fit,minmax(320px,1fr));gap:20px;display:grid}.bg-chart-box{width:100%;height:260px}.bg-insight{border-radius:var(--bg-radius);border:1px solid var(--bg-primary);background:linear-gradient(180deg, var(--bg-primary-soft), #fff 70%);flex-direction:column;gap:12px;padding:24px;display:flex}.bg-insight h3{letter-spacing:-.015em;font-size:19px;font-weight:800}.bg-insight p{color:var(--bg-ink-soft);font-size:15px}.bg-insight strong{color:var(--bg-primary-dark)}.bg-diag-list{flex-direction:column;gap:12px;display:flex}.bg-diag{border:1px solid #0000;border-radius:14px;align-items:flex-start;gap:12px;padding:14px 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td{background:var(--bg-primary-softer);font-weight:700}.bg-table-scroll{-webkit-overflow-scrolling:touch;overflow-x:auto}.bg-cta{border-radius:var(--bg-radius);background:linear-gradient(140deg, var(--bg-ink) 0%, #16306b 55%, var(--bg-primary) 100%);color:#fff;flex-wrap:wrap;justify-content:space-between;align-items:center;gap:18px;padding:28px;display:flex}.bg-cta h3{letter-spacing:-.015em;margin-bottom:6px;font-size:21px;font-weight:800}.bg-cta p{color:#fffc;max-width:520px;font-size:14.5px}.bg-cta .bg-btn-primary{color:var(--bg-ink);background:#fff}.bg-cta .bg-btn-primary:hover{background:#eaf0ff}.bg-footer{text-align:center;color:var(--bg-muted);padding:8px 4px 4px;font-size:12.5px;line-height:1.6}.bg-footer strong{color:var(--bg-ink-soft)}.bg-disclaimer{color:var(--bg-muted);font-size:12.5px;line-height:1.6}.bg-tip{display:inline-flex;position:relative}.bg-tip button{border:1px solid var(--bg-border-strong);width:16px;height:16px;color:var(--bg-muted);background:#fff;border-radius:50%;place-items:center;padding:0;font-size:10px;font-weight:800;line-height:1;display:grid}.bg-tip-bubble{background:var(--bg-ink);color:#fff;z-index:30;width:230px;box-shadow:var(--bg-shadow-lg);border-radius:10px;padding:10px 12px;font-size:12.5px;font-weight:500;line-height:1.45;position:absolute;bottom:calc(100% + 8px);left:50%;transform:translate(-50%)}@media (width<=900px){.bg-choices{grid-template-columns:1fr}.bg-choice{gap:8px;padding:18px}.bg-choice-cell>.bg-choice{height:auto}.bg-segmented{grid-auto-columns:1fr;grid-auto-flow:column;width:100%;display:grid}.bg-segmented button{text-align:center;padding:10px 8px}.bg-audience{width:100%}.bg-inline-form .bg-actions{flex-wrap:wrap;gap:6px}.bg-kpi-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:10px}.bg-kpi{gap:4px;padding:14px}.bg-kpi-value{font-size:22px}.bg-kpi-label{font-size:11.5px}.bg-kpi-foot,.bg-hint{font-size:11px}.bg-panels{grid-template-columns:1fr;gap:14px}.bg-chart-box{height:200px}.bg-cta{gap:12px;padding:18px}.bg-cta h3{margin-bottom:4px;font-size:17px}.bg-cta p{font-size:13px}.bg-insight{gap:10px;padding:18px}.bg-insight h3{font-size:17px}.bg-insight p{font-size:14px}.bg-table{font-size:13px}.bg-table th,.bg-table td{padding:10px 8px}}@media (width<=640px){.bg-card{border-radius:14px;padding:16px}.bg-form-grid{grid-template-columns:1fr;gap:12px}.bg-kpi-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.bg-funnel-row{grid-template-columns:1fr;gap:4px}.bg-funnel-value{text-align:right}.bg-btn{width:100%}.bg-disclaimer,.bg-footer{font-size:11.5px}}@media (width<=380px){.bg-kpi-grid{grid-template-columns:1fr}}.bg-audience{flex-direction:column;align-items:center;gap:8px;margin-top:4px;display:flex}.bg-audience .bg-section-title{text-align:center}.bg-choice-cell{flex-direction:column;gap:14px;min-width:0;display:flex}.bg-choice-cell>.bg-choice{height:100%}.bg-inline-form{animation:.25s both bg-fade-up}